Designing and building a web site isn't the result of chance or improvisation. On the contrary, it takes a deep analysis of the customer's target markets, his/her expectations and needs, in order to find the best strategies to use within the web project and the proper business communication to achieve a high rate of success.
You don't achieve this by adopting the latest tricks and gizmos or by creating a "cool" site, but by choosing each time the tools that allow the custormer to reach his/her goals.
A good web project—be it a small site or a huge portal—comes from spending a lot of time sitting at a table with pen and paper, discussing issues with your customers such as the creative project, the design, hypertext communication and so on.
Web design therefore is an alchemy of the following factors:
> Marketing
> Creativity
> Technology
To help the customer find the right path in his/her journey on the Net, you should offer complementary services such as:
> Training
> Assistance
